2014 has been quite a year for the Ghost. When the V-Specification version of the Ghost was announced in the first week of the year with as little advance press as Beyonce’s latest album, we thought for a moment that the two might share a product launch strategy. If so, then the ball would be in Mrs. Carter’s court as Rolls-Royce has just teased an update to the Ghost.
The above image is of the “Ghost Series II” which is of course the nomenclature used when the Phantom received its update in 2012. The only difference is that the Phantom originally appeared in 2003 while the Ghost debuted in 2009. Coupled with the launch of Wraith just last year, it would appear that Rolls-Royce is increasing the tempo of its product announcements. This would signal increased optimism about growth.
The image itself shows only a portion of Ghost’s front, mainly the grille but with a headlight intentionally in frame. Parent company BMW has been making a fuss of laser lights these days, and while we would like to see such a forward-thinking technology in a Rolls-Royce, the obstacle is governmental regulations that need updating. Still, BMW has stated its intent to put laser high beams in a production car by the end of the year, so perhaps they will be available on non-U.S. versions of the Ghost Series II.
That’s all really anyone knows about the Series II at this point. The design of the headlights have a definite arc on the bottom that isn’t present in the current Ghost, but there’s no telling what that means.
The reveal of the Series II will happen at the Geneva Motor Show, which begins next week. Along with the photo, Rolls-Royce released the following statement:
“After five years as the cornerstone of Rolls-Royce’s sustainable growth success worldwide, this mid-life update is a showcase for the most recent technological advances from Rolls-Royce enrobed in a considered exterior design revision.”That’s all really anyone knows about the Series II at this point. The design of the headlights have a definite arc on the bottom that isn’t present in the current Ghost, but there’s no telling what that means.