For those who have thought an Uber Rolls-Royce would be fun to try, March 12 – 15 is your weekend. If you live in New York or Los Angeles, that is.
To celebrate E! Online’s first scripted show, a Downton Abbey-like drama set in modern times called “Royals,” Uber is offering riders a chance to be treated like royalty. Any rider who promises to tweet about their experience with the hashtag #TheRoyals will be whisked to and from their starting and destination points in a Rolls-Royce.
This echoes a similar story from Car & Driver in December where a driver surprised his passengers with a Rolls-Royce Phantom. Although passengers didn’t always recognize the type of Rolls-Royce that shuttled them (one passenger was quite proud of her “Rolls-Royce Corniche”), never were so many Instagram photos taken.Uber is offering rides in a Rolls-Royce if you do this one thing. Click To Tweet
Which, if you think about it, makes perfect sense. A Rolls-Royce has been the vehicle of royalty since automobiles were invented. It’s likely that in 100 years from now, royalty will still turn to the flying lady for their transportation of choice. To offer this status symbol to the average person is more than just a fancy car: it’s a window into another world.
As Car & Driver estimated, purchasing and operating an Uber Rolls-Royce isn’t accessible enough for the average driver. Assuming you went with a Phantom, as their writer did, a typical Uber salary would be enough to cover only 44 percent of the Phantom’s purchase cost over four years, not to mention fuel or things like rent, food, health insurance.
So, if you’re headed to one of these metropoles this weekend, we encourage you to take advantage of this opportunity. Your Rolls-Royce might be enjoying its time off back home, but there’s no reason you should go without while away. For a Rolls-Royce in North Carolina, contact us.