Wraith Receives Best Of What’s New Award From Popular Science

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When people use the idiom, “It’s the Rolls-Royce of ______,” they’re demonstrating that a Rolls-Royce is the best in its field. It should come as no surprise then to see Popular Science magazine award its “Best of What’s New in 2014” award in the automotive category to the Rolls-Royce Wraith. Three cheers!

For years this has been Popular Science’s top award for innovation. Anyone who has seen a Wraith knows that it is a vehicle which defies the ordinary. Every aspect of the vehicle is meant to be impressive, from the unique structure of the roofline to the acrobatic retraction of the rear windows.

It is fitting then that the specific aspects of the Wraith that Popular Science chose to focus on are items that in any other vehicle would be wholly ordinary: namely, the transmission and suspension.

Surely, you might be thinking, PopSci is joking. What about the lamb’s wool carpeting? What about the enormous V12 engine? What about the head-up display and the beautiful wood paneling? Why on earth would a magazine that aspires to the word “popular” focus on elements that you can’t even see without getting on the ground?

The short answer is that Rolls-Royce did such an amazing job. The Wraith features the world’s first satellite-aided driving experience. Using a combination of GPS location, orbiting satellites and cameras on the Wraith’s outside, the transmission and suspension will make continuous adjustments based on what’s coming up on the road.

It’s kind of like having a car that can see around the bend. In this case, with the satellites’ help, it’s actually seeing over the bend. Because the Wraith can manage itself so efficiently, passengers experience what PopSci calls “the smoothest ride.” It also means that Wraith is primed to get maximum use from its V12 engine, which is fun for the driver.

For this post, we’d like to focus on our northern friends and say that if you’re in Virginia and looking for a Rolls-Royce, we would be pleased to schedule a personal meeting with you.

Wraith Receives Best Of What’s New Award From Popular Science was last modified: June 30th, 2015 by Rolls-Royce Raleigh


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